2024-2026 Strategic Plan
National NSSLHA's Strategic Plan provides information about the goals, objectives, and strategic initiatives planned to support our Mission, Vision, and Core Values.
Goal 1: Promote the National NSSLHA brand
Objectives
- Clearly communicate National NSSLHA's mission, vision, and values.
- Increase the efficacy of communications regarding National NSSLHA programs and activities.
- Publicize National NSSLHA’s accomplishments and impact.
Strategic Initiatives
- Revamp website to prominently feature "Who We Are" messaging.
- Spotlight student success stories and program outcomes through website, blogs, social media, press releases.
- Develop and distribute branded assets summarizing benefits and key metrics like members served, funds raised, advocacy wins.
- Utilize National NSSLHA’s student leaders to present about NSSLHA’s benefits and programs.
Goal 2: Develop a culture and foster a community that actively prioritizes diversity, equity, and inclusion
Objectives
- Provide support for students from all intersectionalities.
- Increase awareness of available funding and mentorship opportunities for underrepresented students and explore additional scholarship opportunities.
- Provide and promote events and resources that support DEI efforts and awareness among our members and CSD students and support their cultural responsiveness.
Strategic Initiatives
- Utilize chapters and National NSSLHA’s student leaders to recruit culturally diverse school-aged and post-secondary students, including community college and university students.
- Develop and promote at least two Raw Conversations events annually.
- Promote available student funding and mentoring opportunities and assess additional scholarship opportunities.
- Perform an accessibility and inclusion audit on all National NSSLHA programs, services, and resources.
- Collaborate with multicultural constituency groups to increase diverse representation in all National NSSLHA programs, events, resources, and specifically student leadership.
Goal 3: Strengthen connections between National NSSLHA and campus chapters while empowering advocacy and outreach
Objectives
- Redefine and clarify the student state officer (SSO) role and responsibilities to better serve as a connection between National NSSLHA and local chapters and members.
- Increase collaboration between the national organization and campus chapters.
- Increase awareness of National NSSLHA programs and resources among local chapters.
Strategic Initiatives
- Redefine and clarify the student state role.
- Survey chapter leaders and advisors about their needs and awareness of National NSSLHA programs, services, and products on an annual basis.
- Provide training and toolkit materials for chapter leaders and advisors on effective advocacy, outreach, and National NSSLHA engagement.
- Disseminate overviews and updates on priority advocacy areas to local chapters.
- Create additional opportunities for chapters and members to participate in advocacy.
Goal 4: Cultivate cooperative relationships with CSD-related organizations and industry partners
Objectives
- Create and maintain strong relationships with industry groups.
- Collaborate with other CSD organizations on shared objectives.
Strategic Initiatives
- Survey potential CSD organizations to collaborate with.
- Have National NSSLHA attendance at key state and national conferences to network and explore joint initiatives.
- Expand partnership with the ASHFoundation to raise money for the NSSLHA Scholarship Fund.
- Recruit and retain advertisers and sponsors to support National NSSLHA programs, services, and events.
- Train and equip National NSSLHA student leaders with strategies and tools to engage CSD-related organizations and industry groups.